FASHION #52 Do you wanna feel said or #happy after watching a commercial? 0

Make America great again: Hilfiger's first men's collection appears in 1984. He was 33 years old. 

(He was born in 1951.) 

The then unknown designer promoted it with a $3 million ad campaign that sounded like: 

"The four great American designers for men are: R - L - P - E - C - K - T - H - ." (Ralph Lauren, Perry Ellis, Calvin Klein and Tommy Hilfiger himself of course). With success, because at the end of the eighties Hilfiger had a turnover of more than $ 25 million annually.

I am reading a book by Patrick de Pelsmacker on marketing and creative reclame. He says that sometimes customers think #differently about creativity then PR & reclame experts. Do you like humor? Do you like music? Do you wanna feel said or #happy after watching a commercial? 

I love Red Bull commercials but I barly drink energy drinks.

Friends of mine love Nike commercials but they barly buy brand shoes.

I believe in quality and I wanna promote #buylocal. Check it on etsy who does make something cool in your village, town or city and buy it from her.

A Swedish design-duo:

Mikael Söderlindh is the CEO of HappySocks. Mikael worked in the advertising industry for 10 years before he and long-time friend Viktor Tell started their Happy Socks adventure (august 2OO8). After a decade of working in service, Mikael wanted to develop a product on a global market and build his own brand from A to Z; all driven by a clear strategy and business know-how. Integrating the corporate structure with a personal touch, Mikael runs Happy Socks by allowing creativity to evolve and grow without interference.

more great designers coming soon...