Blog for change (New fashion - BodabagsFashion)

Brand loyalty?  I think a lot about marketing. 20  years ago I thought it is only possible to get people to be loyal to a brand if they are between 11 and 17. When you do not work and you do not earn your own money. You run to the store for a teen magazine or CD (driven by emotion). When you earn your own money you have other priorities: rent, insurance, kids' school items, retiredment savements. You do not run to the store at age of 34. You order online or plan your trip to the store with your child or friend. As a Facebook survey says it is driven by trust and service but the highest % is TASTE  with 39% versus trust 17-23%. It is not just about grocery, car insurance, airlines, restaurants and hotels. It is about social media itself. It is taste. Facebook or Twitter? LinkedIn or BeBee? Snapchat or Tumblr? So, take it easy. Does not matter how many reclame spots attack you every day via TV, youtube, social media, your taste does win. Happy? "We found that...

Do you still read real books? I think grandparents do... Best books which you #MUST read in the train, car, airplain, in bath or you must give it to your granddaugther. We do not talk about best magazines because there are so much trash. One is exception:  Interview (cover by Willow and Jaden) - long interview by Pharell Williams (15 dollar).  Do you have 4 seconds for us?  How do you consume?  A) Research at store and buy online?  B) Research at store and buy at store? C) Research online and buy online? D) Research online and buy at store? Me... Oops.  I consume 3 times a year: March 21st, November 16th and December 21st. (gifts for me, my mum and my future husband) 4 times a year:  (food to cook) - basmati rice (2 0 kg), gluten free chips, couscous, Dutch cheese, herbs (What else?) I spend on paying depts, I spend on surviving when I have no job for 2 weeks. I spend on investing in my business (woman&travel bags). I spen...