FASHION #52 Do you wanna feel said or #happy after watching a commercial? 0
M ake America great again: Hilfiger's first men's collection appears in 1984. He was 33 years old. (He was born in 1951.) The then unknown designer promoted it with a $3 million ad campaign that sounded like: "The four great American designers for men are: R - L - P - E - C - K - T - H - ." (Ralph Lauren, Perry Ellis, Calvin Klein and Tommy Hilfiger himself of course). With success, because at the end of the eighties Hilfiger had a turnover of more than $ 25 million annually. I am reading a book by Patrick de Pelsmacker on marketing and creative reclame. He says that sometimes customers think #differently about creativity then PR & reclame experts. Do you like humor? Do you like music? Do you wanna feel said or #happy after watching a commercial? I love Red Bull commercials but I barly drink energy drinks. Friends of mine love Nike commercials but they barly buy brand shoes. I believe in quality and I wanna promote #bu...